Hey folks! 

At some point, everyone asks themselves, "What's my purpose in life?" 

Let's tackle this one today and come along to Japan to unravel the concept of Ikigai, a philosophy that might guide us to more fulfilling days.

Ikigai: A Life Worth Living

Ikigai is a beautiful Japanese concept that means "a reason for being." The four overlapping circles, each representing what you love, what the world needs, what you can be paid for, and what you're good at. The sweet spot in the middle? That’s your Ikigai.

But it's more than just finding a fulfilling job or hobby. It's about achieving balance and purpose in all aspects of life, helping us connect deeply with our actions and existence.

Ikigai encourages us to reflect on our passions, talents, and values and find ways to integrate them into our daily lives. By aligning our actions with our true purpose, we can experience a sense of fulfilment and contentment that extends beyond the boundaries of work or leisure. Embracing ikigai can lead to a more meaningful and joyful existence as we strive to live in harmony with ourselves and the world around us. 

How Ikigai Nudges Productivity

Ever noticed when you’re genuinely passionate about something, you're naturally more productive? That’s Ikigai at work. By aligning our tasks with our deeper purpose, we can tap into an intrinsic motivation that drives consistent and joyful productivity.

Reflecting on my own life, I remember periods of burnout and feeling directionless. Discovering Ikigai was transformative. Mapping out my passions, skills, and the needs I could address, I began to see patterns and directions I’d previously missed.

I realised that when I engaged in activities that aligned with my Ikigai, I not only felt a sense of fulfilment but also found myself more energised and focused. It was as if I had unlocked a hidden source of motivation and drive that propelled me towards achieving my goals. This newfound clarity helped me prioritise my time and efforts, leading to increased productivity and a greater sense of purpose in everything I did. 

Practical Steps to Discover Your Ikigai

Taking the time to explore different hobbies and activities can help you uncover what truly brings you joy and fulfilment. Additionally, seeking feedback from trusted friends or mentors can provide valuable insights into your strengths and areas of expertise. 

  1. Self-Reflection: Dedicate quiet time to deeply ponder the four main elements. Journaling can be a helpful tool here.
  2. Test and Learn: Explore areas you've identified. Maybe it's a forgotten hobby or a side gig you've considered. Dive in and adjust as needed.
  3. Seek Feedback: Sometimes, external perspectives can shed light on our strengths and passions. Chat with friends or mentors about your Ikigai exploration.

Once you have identified your Ikigai, it is important to set goals that align with them and take consistent action towards achieving them. Remember, discovering your Ikigai is a journey that requires self-reflection and exploration. However, it is also important to acknowledge that not everyone has a singular passion or purpose in life. Some individuals may find fulfilment and happiness in pursuing multiple interests or having a diverse range of goals. Additionally, setting rigid goals solely based on one's Ikigai may limit personal growth and restrict opportunities for new experiences and self-discovery.


Ikigai isn't just a concept; it's a journey. As we evolve, our Ikigai might shift, and that's okay. It’s about continuous alignment and seeking a life of purpose. So, embark on this journey of discovery and witness the magic it brings to your daily life and productivity.

Your Actionables:

  1. Craft your Ikigai Venn diagram today. Ponder where you currently sit and where you'd like to be.
  2. Set aside an 'Ikigai hour' this week to explore one new passion or skill.
  3. Share the concept of Ikigai with a friend and discuss your discoveries.

Stay curious!


Until next time,


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Last Update: September 17, 2023